Web	www.cmpalmer.ws

Miscellaneous Content

Things of interest to some helpful information for others...

welcome to my blog…

It was created to help people who have been working for others and finally decide to branch out on their own.

After 20 plus years in corporate America and many verbal arrangements with the fee for my services changing like the wind I decided to become my own boss, and so can you!

If you have that entrepreneurial desire and want help read the offline marketing review and visit some of my web page sponsors and decide which venture works well for you. (some are free, really free!)

In the Psychographics lesson, you designed a street billboard.

This is a form of offline marketing.

Offline marketing is any form of advertising that you do away from the Internet.

Examples of Offline Marketing:

* Business Cards

* Newspapers

* Radio

* School newspapers (University and High Schools)

* Newsletters of Companies other than your own (some companies sell space and others will allow requested ads)

* School yearbooks (support your local high schools and colleges, and consequently support your own company)

* Company stationery

* Shopping bags

* Product Packaging

* Receipts

* Company brochures

* Yellow Pages

* Local fund raising campaigns

* Magazines

* Street billboards

* Mail flyers (regular snail mail)

* Television - with some considerations

* Anything that walks out your company door with your company name on it

Offline Marketing Strategy

You should seek to promote your online marketing endeavors away from the Internet.

Reasons:
1. Brand recognition

2. Increase awareness of companies, products, and services

Offline promotion is essential for obtaining a competitive advantage over so many other companies trying to tap into the same audiences.

The Internet allows consumers to purchase from a broader range of companies, and often times, offline promotion is the key element that sets one company ahead of another.

Marketers should also remember: off-line advertising and promotional campaigns of online goods and services are generally given more response by current Internet users than by current non-Internet users.

This is good to know when designing a marketing activity for a product or service. Who will go to the Internet site will likely be a narrowed group within the larger target audience.

Example of interactive offline marketing:

Have you eaten a candy bar and then gone to the web site to enter the code inside of the wrapper to see if you are a winner?

In the Spring and Summer of 2003, Nestle ran an interactive campaign to draw consumers to their web sites.

Other companies have done the same in the past, such as Mars Inc. with Snickers.

Here are a few product images that have participated in an interactive offline marketing activity:

Snickers Bars

Almond Joy from Nestle Corporation

Butterfinger bar

3 Musketeer Bar

Summary

To be competitive and to raise brand awareness, companies need to concentrate equally on offline and online marketing strategies.

Anything that leaves your business should have a marketing message on it and should include a web site address.

Assignment:

1. Select a product

2. Come up with an interactive marketing activity for that product - an offline marketing strategy that would draw consumers to the web site.

3. Remember in order to go the web site, consumers need a reason.

4. State the reason consumers would have for going to the web site.

5. Describe the target audience of this particular product.

6. Describe an individual within the target audience who would be most likely to go to the web site.

7. State how this marketing activity would positively influence the target audience.

In other words, what would make this marketing activity effective? -- Why would it work?

Email me your results
cmp@infinitymc.com

I offer an "Infinity" of Miscellaneous Content!

All the best,
CM Palmer